Emilia Wickstead Store

The new Emilia Wickstead flagship store on Sloane Street, London, draws inspiration from classic yet contemporary Italian palazzo architecture. The space features a distinctive room to room layout, elegantly defined by Rosa Alicante stone portals, guiding visitors seamlessly through connected yet purposefully designed areas.

Emilia Wickstead’s admiration of 1930s Italian architecture strongly influenced the interior design concept. This inspiration resulted in a rational aesthetic that applies precise mathematics to elegance, emphasising symmetry, repetition of geometric forms, and a consistent datum height that harmonises the entire space.

The flagship store embodies Emilia Wickstead’s renowned approach of sophisticated simplicity, aligning perfectly with our core design values. The customer experience is thoughtfully crafted as a journey of continuous discovery, emotion, and tactile exploration – from entering the boutique to ultimately experiencing her ready to wear and bridal collections.

Special attention has been given to bespoke detailing and refined materials to reflect the brand’s understated elegance and sophistication. A carefully selected palette includes Rosa Alicante and White Carrara marble arranged in a classic chequerboard flooring design. Polished stainless steel hanging rails, bespoke display units, and custom mirrors complement this refined material choice.

Prominent mahogany pivot doors mark the transition from the ready to wear rooms into the dedicated bridal area, providing both functionality and aesthetic distinction.

All ironmongery, built-in joinery, and fixed furnishings were custom designed by Nenmar and crafted to precise specifications, ensuring an exclusive and cohesive store environment in central London.